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Find the marketing tools the big lists miss.

Every week, six marketing, sales and ecommerce tools most people haven't found yet. Each one tested hands-on, with the one job it does better than the obvious choice.

Tools across every part of your growth stack

  • Marketing
  • Sales & leads
  • Customer engagement
  • Ecommerce
  • AI & automation
  • Media & design
What's inside

Six tools. Five minutes. Every week.

The same format every issue, so you always know where to look.

The featured tool

One tool in depth: what it does, who it's for, and where it beats the tool you'd normally reach for.

Four core picks

One each from the four areas that move revenue. Two lines each, straight to the point.

MarketingSales & leadsEngagementEcommerce

The wildcard

A rotating pick from design, AI and automation, operations or build tools.

Media & designAI & automationOperationsBuild & code

A founder tip

One tactic from real client and product work, not recycled from someone else's thread.

Alternatives

Alternatives to the tools everyone uses

The big names are great, until you're paying for features you never open. Here's what we reach for when a leaner tool does the job.

Instead ofSemrush
Try[ALTERNATIVE]

When you only need keyword research, not a full SEO suite.

Instead ofMailchimp
Try[ALTERNATIVE]

When your list is growing and the price is growing faster.

Instead ofHubSpot
Try[ALTERNATIVE]

When a small team needs a CRM without enterprise pricing.

Instead ofIntercom
Try[ALTERNATIVE]

When you want live chat and a help desk without per-seat costs piling up.

Instead ofKlaviyo
Try[ALTERNATIVE]

When your store needs email and SMS flows, not a full data platform.

Instead ofZapier
Try[ALTERNATIVE]

When your automations run often enough that task limits start to bite.

A new alternative in every issue. Subscribe free to get them.

Monthly giveaway

Join the list, win a lifetime deal.

Every month, one subscriber wins a lifetime deal on a tool we've featured. [THIS MONTH'S PRIZE]

Every confirmed subscriber is entered automatically. The winner is announced on the last Friday of the month.

One winner, every month

Time left until this month's draw

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Picked by someone who uses them

Untapped Tools is written by Rakesh, who leads marketing and growth strategy at OneStrategy.digital and builds his own SaaS and ecommerce products.

Every tool gets tried before it's written up. If a tool pays us a commission, we'll say so, and it never decides what makes the list.

Hands-on tested Affiliate links disclosed No sponsored picks in disguise

Start finding better tools this week.

Free, weekly, and every confirmed subscriber is in the monthly lifetime-deal draw.